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See the world through your customers’ eyes!

What We Do
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We specialize in strategic research, needs assessments, requirements gathering, and concept testing.

Educator Research
Educator Research

Understanding educators' practices and unmet needs is critical to designing better solutions. Intertwine's cross-curricular experience helps gain more precise insights when working with faculty and administrators to create and test teaching and workflow innovations and strategies.

Qualitative Research

  • Focus Groups (Virtual & Face-to-Face)

  • In-depth Interviews

  • Journey Mapping 

  • Educator Advisory Boards

  • Educator Forums (Regional & National)

  • Online Qualitative Bulletin Boards

Quantitative Research

  • Mass Market Faculty Surveys

  • Feature Testing and Prioritization Surveys

  • Longitudinal Tracking Studies

  • Cross-Discipline Surveys

  • Discipline-Specific "Deep-Dive" Surveys

  • Institutional Employee Surveys

Student Research
Student Research

Students are often the most helpful subjects, but knowing what to ask them and how is critical to gaining actionable insights. Intertwine has been working with students for decades and is skilled at maximizing their impact when developing and testing new solutions and strategies. 

Strategic & Discovery Research

  • Mass Market Student Surveys

  • Focus Groups (Virtual & Face-to-Face)

  • One-on-One Interviews

  • Diary Studies and Mobile Diaries

  • Ethnographic & Observational Research

Concept Testing & Product Design 

  • Online Bulletin Boards

  • Student Advisory Boards

  • Student Co-Design Boards

  • Student User Surveys

  • Card-Sort (Information Architecture) Prioritization

Customer Experience Research
Customer Experience Research

CX and Voice of Customer research allows you to track customer satisfaction and loyalty, identify issues and unmet needs, and prioritize product-improvement roadmaps. The key to maximizing CX insights is benchmarking them both over time and comparing them to the competition.

 

Intertwine specializes in CX tracking studies in both K12 and Higher Education markets.

Research Methods Include:

  • Customer Satisfaction Surveys

  • Net Promoter Score (NPS) Surveys

  • Journey Mapping

  • Observational Research

Marketing-Related Research
Marketing-Related Research

Marketing and Brand research helps you to establish a presence and build awareness, find leads, and understand the messages and brands your customers respond to the most.

Research Methods Include:

  • Message Testing

  • Brand Awareness and Loyalty

  • Lead Generation Research

  • Infographic Research & Development

  • Competitive Research

Prior Studies Include:

Quantitative Research Examples

  • Faculty technology use – longitudinal study (10,000 faculty)

  • NPS ed tech product study (12,000 K12 classroom teachers)

  • College student buying behavior study (5,000 students)

  • Student use of online learning programs in K12 & HE

  • Teen attitudes about online and blended learning

  • Adult learner behaviors and attitudes study

Qualitative Research Examples

  • College student and faculty concept testing

  • Faculty journey mapping (class prep and tech use)

  • Student virtual diaries and study logs 

  • Class-testing and usability studies for learning programs

  • Career & college readiness interviews with CTE directors

  • Online bulletin board messaging studies with educators    (chairs, deans, provosts, principals and superintendents)

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